6th Edition • 2026

G-CROSS Creative Award

AI Full-Chain Creative Partner — Exploring the boundless possibilities of human-machine co-creation in the new era of design.

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Join the Competition

To register an account, please download the account registration application form, and then send it to the email of the organizing committee. We will open the account permission for you after receiving the email.

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Introduction

The G-CROSS Creative Award is a global innovation competition initiated and organised by the Industrial Design Council. Its purpose is to provide a platform for designers and students to showcase their creativity and talent. As one of the most influential artistic innovation events in the UK, G-CROSS not only recognises outstanding design but also serves as a driving force for the development of the global design industry.

The "G" in the name G-CROSS represents "Graphics," highlighting the importance of visual design in innovation, while "CROSS" symbolises "Cross-boundary Interaction," emphasising the core spirit of interdisciplinary integration and collaboration in design.

Organizer

Organizer

Industrial Design Council

Co-organized

Jointly Organized

Overseas Chinese Artists Association UK & Visual Arts Department

Support

Review Support

University of Sheffield, University of Edinburgh, Birmingham City University

Award Ceremonies

20252025

2025 The Fifth GCROSS

Award Ceremony

📍 The Furnace Hall, Hackney Creative Quarter • November 12, 2025

The Fifth G-CROSS Creative Awards ceremony was successfully held at The Furnace Hall. Under the theme "Colorful Art — Vibrance Beyond Borders," this year's event brought together over 160 designers. A total of 42 award winners were announced.

20242024

2024 The Fourth GCROSS

Award Ceremony

📍 Kempinski Hotel, London • November 29, 2024

The fourth GCROSS ceremony took place at the Kempinski Hotel. The event welcomed 32 award-winning designers, 220 industry experts, and over 40 renowned companies.

20232023

2023 The Third GCROSS

Award Ceremony

📍 Peninsula Hotel, London • November 25, 2023

The third GCROSS ceremony was held at the London Peninsula Hotel with 36 award-winning contestants, 177 invited designers and 32 companies attending.

20222022

2022 The Second GCROSS

Award Ceremony

📍 Hash Art Center, London • November 7, 2022

The second GCROSS held an award ceremony at the Hash Art Center. 12 winners received prizes, with 112 students and 63 professional designers in attendance.

20212021

2021 The First GCROSS

Award Ceremony

📍 Asma Theatre, London • 2021

The first GCROSS Awards Ceremony was held at the Asma Theatre in London, marking the beginning of a new era in creative design recognition.

Choose Your Direction

2026 Theme Poster

AI Full-Chain Creative Partner

In an era of rapidly advancing artificial intelligence, the creative industry is undergoing unprecedented transformation. This edition of the G-CROSS Creative Award embraces the theme "AI Full-Chain Creative Partner," exploring the boundless possibilities of AI as a collaborative partner throughout the entire creative process.

AI is no longer merely a tool; it has evolved into an intelligent collaborator woven into every stage of the creative journey—from inspiration and concept generation to design iteration and final presentation.

"Full-Chain" emphasizes completeness and continuity—AI engagement should not be confined to a single phase but should permeate every node of creative production, forming a seamless collaborative chain.

Design Directions for Thematic Projects

1. AI × Visual Storytelling

Exploring how AI empowers visual communication, creating designs with emotional resonance and cultural depth.

  • Poster Design
  • Brand Identity
  • Illustration
  • Book & Publication Design
  • Information Visualisation
2. AI × Intelligent Making

Focusing on the deep integration of AI and product design, exploring intelligent and sustainable innovation paths.

  • Consumer Product Design
  • Smart Hardware Design
  • Sustainable Product Design
  • Home & Lifestyle Products
  • Healthcare Product Design
3. AI × Digital Experience

Exploring AI-driven interaction design and digital content creation, building immersive and personalised user experiences.

  • UI/UX Design
  • Motion Graphics & Animation
  • Interactive Installation
  • Game & Virtual Experience
  • Generative Art
4. AI × Space Reimagined

Discussing how AI technology revolutionises spatial design thinking, creating spaces that balance intelligence, humanity, and sustainability.

  • Interior Design
  • Exhibition Design
  • Commercial Space Design
  • Public Space Design
  • Landscape & Urban Design

Free-form Design

This category does not have specific design requirements, offering freedom for creative design.

Industrial Design

"Consumer Electronics", "Home Appliances", "Vehicle Design", "Medical Devices", "Furniture", "Smart Materials"

Visual Design

"Brand Identity", "Packaging", "Poster Design", "Book Design", "Typography", "Information Visualisation"

New Media

"UI/UX Design", "Animation", "Web Design", "Digital Media Arts", "Game Interface Design"

Fashion Design

"Fashion", "Accessories", "Fabric Design", "Jewellery", "Footwear Design"

Interaction Design

"User Experience Design", "Interface Interaction", "Digital Interactive Devices"

Fine Arts

"Illustration", "Concept Art", "Commercial Illustration", "Comic Design"

Landscape Architecture

"Public Landscape Design", "Garden Design", "Urban Planning", "Street Design"

Environmental Design

"Interior Design", "Commercial Space", "Public Space", "Showroom Design"

Art Creation & AIGC

"Calligraphy", "Oil Painting", "Sculpture", "AI-Generated Visual Art", "AI Video & Animation"

Awards Arrangement

ULTIMATE LEVEL TOP

GCROSS Award (15 places with a bonus of £1,000)

FINALS LEVEL

Thematic Category
  • Gold Award — 15 winning spots / £600 prize money / Trophy
  • Silver Award — 25 winning spots / £400 prize money / Trophy
  • Bronze Award — 5% of the spots for winners
  • Honorable Mention — 15% of the spots for winners
Open Category
  • Gold Award — 10 winning spots
  • Silver Award — 10% of the spots
  • Bronze Award — 10% of the spots
  • Honorable Mention — 15% of the spots

📜 A digital certificate will be issued for all award categories.

📅 Planning

Submission Period: December 12, 2025 – March 12, 2026

Review Period: March 12, 2026 – March 24, 2026

Award Announcement: March 25, 2026

💰 Entry Fee

Thematic works: FREE

Freeform works: £22/piece

  • Refunds can be made before review commences.
  • No refunds after review.

Judges Team

The jury team includes the standing members of the Industrial Design Committee and some members of the co-organizer.
Click here to inquire about the introduction of the judges →

Judges Judges Judges Judges

Contact Us

Get In Touch

📞+44 20 7420 5200
📧info@gcrossaward.me.uk
🌐www.gcrossaward.me.uk

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