AI Full-Chain Creative Partner — Exploring the boundless possibilities of human-machine co-creation in the new era of design.
G-CROSS
To register an account, please download the account registration application form, and then send it to the email of the organizing committee. We will open the account permission for you after receiving the email.
📄 Click here to download the application form
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✓ Verify CertificateG-CROSS
The G-CROSS Creative Award is a global innovation competition initiated and organised by the Industrial Design Council. Its purpose is to provide a platform for designers and students to showcase their creativity and talent. As one of the most influential artistic innovation events in the UK, G-CROSS not only recognises outstanding design but also serves as a driving force for the development of the global design industry.
The "G" in the name G-CROSS represents "Graphics," highlighting the importance of visual design in innovation, while "CROSS" symbolises "Cross-boundary Interaction," emphasising the core spirit of interdisciplinary integration and collaboration in design.
Industrial Design Council
Overseas Chinese Artists Association UK & Visual Arts Department
University of Sheffield, University of Edinburgh, Birmingham City University
Past Events

📍 The Furnace Hall, Hackney Creative Quarter • November 12, 2025
The Fifth G-CROSS Creative Awards ceremony was successfully held at The Furnace Hall. Under the theme "Colorful Art — Vibrance Beyond Borders," this year's event brought together over 160 designers. A total of 42 award winners were announced.

📍 Kempinski Hotel, London • November 29, 2024
The fourth GCROSS ceremony took place at the Kempinski Hotel. The event welcomed 32 award-winning designers, 220 industry experts, and over 40 renowned companies.

📍 Peninsula Hotel, London • November 25, 2023
The third GCROSS ceremony was held at the London Peninsula Hotel with 36 award-winning contestants, 177 invited designers and 32 companies attending.

📍 Hash Art Center, London • November 7, 2022
The second GCROSS held an award ceremony at the Hash Art Center. 12 winners received prizes, with 112 students and 63 professional designers in attendance.

📍 Asma Theatre, London • 2021
The first GCROSS Awards Ceremony was held at the Asma Theatre in London, marking the beginning of a new era in creative design recognition.
2026 G-CROSS

In an era of rapidly advancing artificial intelligence, the creative industry is undergoing unprecedented transformation. This edition of the G-CROSS Creative Award embraces the theme "AI Full-Chain Creative Partner," exploring the boundless possibilities of AI as a collaborative partner throughout the entire creative process.
AI is no longer merely a tool; it has evolved into an intelligent collaborator woven into every stage of the creative journey—from inspiration and concept generation to design iteration and final presentation.
"Full-Chain" emphasizes completeness and continuity—AI engagement should not be confined to a single phase but should permeate every node of creative production, forming a seamless collaborative chain.
Exploring how AI empowers visual communication, creating designs with emotional resonance and cultural depth.
Focusing on the deep integration of AI and product design, exploring intelligent and sustainable innovation paths.
Exploring AI-driven interaction design and digital content creation, building immersive and personalised user experiences.
Discussing how AI technology revolutionises spatial design thinking, creating spaces that balance intelligence, humanity, and sustainability.
This category does not have specific design requirements, offering freedom for creative design.
"Consumer Electronics", "Home Appliances", "Vehicle Design", "Medical Devices", "Furniture", "Smart Materials"
"Brand Identity", "Packaging", "Poster Design", "Book Design", "Typography", "Information Visualisation"
"UI/UX Design", "Animation", "Web Design", "Digital Media Arts", "Game Interface Design"
"Fashion", "Accessories", "Fabric Design", "Jewellery", "Footwear Design"
"User Experience Design", "Interface Interaction", "Digital Interactive Devices"
"Illustration", "Concept Art", "Commercial Illustration", "Comic Design"
"Public Landscape Design", "Garden Design", "Urban Planning", "Street Design"
"Interior Design", "Commercial Space", "Public Space", "Showroom Design"
"Calligraphy", "Oil Painting", "Sculpture", "AI-Generated Visual Art", "AI Video & Animation"
2026 G-CROSS
📜 A digital certificate will be issued for all award categories.
Submission Period: December 12, 2025 – March 12, 2026
Review Period: March 12, 2026 – March 24, 2026
Award Announcement: March 25, 2026
Thematic works: FREE
Freeform works: £22/piece
2026 G-CROSS
The jury team includes the standing members of the Industrial Design Committee and some members of the co-organizer.
Click here to inquire about the introduction of the judges →
G-CROSS
To register an account, please download the application form and send it to our email.