G-CROSS
Start Registration
To register an account, please download the account registration application form, and then send it to the email of the organizing committee. We will open the account permission for you after receiving the email.
G CROSS
Introduction
The G-CROSS Creative Award is a global innovation competition initiated and organised by the Industrial Design Council. Its purpose is to provide a platform for designers and students to showcase their creativity and talent. As one of the most influential artistic innovation events in the UK, G-CROSS not only recognises outstanding design but also serves as a driving force for the development of the global design industry. The core aim of the competition is to discover more young and promising design talents, explore cutting-edge trends in the design industry, discuss the future direction of design education, and strengthen the cultivation of students’ design capabilities.
The “G” in the name G-CROSS represents “Graphics,” highlighting the importance of visual design in innovation, while “CROSS” symbolises “Cross-boundary Interaction,” emphasising the core spirit of interdisciplinary integration and collaboration in design. This award was established to encourage designers and students to break through traditional design boundaries, challenge existing creative models, stimulate innovative thinking, and foster cross-disciplinary collaboration, exploring the limitless possibilities of design across various fields.
As a significant international design platform, G-CROSS is not merely an award; it is a catalyst for the overall advancement of the design industry. By gathering creative forces from around the world, G-CROSS promotes the continuous evolution and innovation of design disciplines, contributing to the vibrant development of the global design ecosystem. This competition not only helps to enhance designers’ practical abilities and awareness of cross-boundary collaboration, but also provides valuable references and inspiration for the future of design education.
Organizer
Industrial Design Council
Jointly organized
Overseas chinese artists association,uk
Visual Arts Department of the Industrial Design Council
Review support
University of Sheffield
University of Edinburgh
Birmingham City University
2024 THE FOURTH GCROSS
Award Ceremony
On 29th November 2024, the fourth GCROSS Creative Awards ceremony took place at the Kempinski Hotel in London, accompanied by the launch of the fifth edition of the awards. The event welcomed 32 award-winning designers, 220 industry experts, university representatives, and over 40 renowned companies from across the globe. During the proceedings, professors from the UK Design Council and a number of top designers shared their invaluable insights and experiences in the realm of innovation.
At the grand awards ceremony, the theme for the fifth GCROSS Creative Awards was revealed: “Colorful Art – Vibrance Beyond Borders.” This theme highlights the power of design that transcends cultural and geographical boundaries, showcasing diverse artistic forms and colour combinations to inspire boundless creative potential, driving global integration and innovation in design.
Furthermore, the Industrial Design Council (IDC) hosted a special seminar on “Innovative Design and Corporate Collaboration,” aimed at fostering deeper collaboration between businesses and creative talent through the GCROSS competition, while also supporting companies in transforming and upgrading their products and projects via the platform.
2023 THE THIRD GCROSS
Award Ceremony
On 25 November 2023, the third GCROSS Creative Award ceremony was held in the 3rd Reporting Hall of the London Peninsula Hotel, with the launch ceremony of the 2024 4th GCROSS Creative Award. Attendees included 36 award-winning contestants, 177 invited designers and college students, as well as 32 companies. During the meeting, professors and industry experts from the UK’s Industrial Design Council were also invited to share.
At the same time, the Industrial Design Council (IDC) also held the London Partners event, which allowed companies to better access talented individuals and excellent works through the GCROSS competition, and promote enterprise projects through GCROSS events.
2022 THE SECOND GCROSS
Award Ceremony
2021 THE FIRST GCROSS
Award Ceremony
2021 The first GCROSS Awards Ceremony was held at the Asma Theatre in London.
2025 G CROSS
Choose your direction
Colorful Art – Vibrance Beyond Borders
The theme “Colorful Art – Vibrance Beyond Borders” highlights the pivotal role of colour in the global realms of art and design, underscoring its significance not only as a fundamental element of artistic expression but also as a powerful tool that transcends cultural and geographical boundaries. Through colour, artists are able to convey personal emotions, cultural backgrounds, and social issues to a global audience, creating shared emotional experiences. For instance, the Argentine artist Tomás Saraceno’s installation “Aerocene,” showcased at the 2024 Venice Biennale, explores environmental issues through reflective colours, breaking cultural barriers and sparking global resonance with its interactive and colourful forms. Similarly, virtual platforms like Art Basel’s online exhibitions have become crucial channels for artists to showcase cross-cultural creations, where colour serves as a medium to establish emotional connections with global audiences, fostering diversity and innovation in global art.
Design Directions for Thematic Projects
1. Emotional Spectrum – The Psychology of Colour in Visual Narratives
- Poster Design
- Environmental Graphics (Accessibility Focus)
- Book Design (Picture Book Focus)
- Dynamic Visual Design
- Illustration Design (Art Therapy Focus)
2. Colour Therapy – Healing Product Solutions
- Emotional Interaction Product Design
- Medical Rehabilitation Aids
- Lifestyle Product Design
- Lighting Product Design
- Smart Home Product Design
- Children’s Emotional Products
3. Dynamic Colour Symphony – Interactive Emotional Landscapes
- Digital Interactive Experience Design
- User Interface Design
- Immersive Installation Art
- Game Design
4. Colour Atmosphere – Emotional Space Experience
- Healing Space Design
- Situational Experience Design
5. Colour Poetry – Emotional Expression in Traditional Media
- Oil Painting
- Watercolour Painting
Free-form Design
This category does not have specific design requirements, offering freedom for creative design.
Industrial Design
“Consumer Electronics Design”, “Home Appliance Design”, “Vehicle Design”, “Mechanical Equipment Design”, “Medical Device Design”, “Furniture Design”, “Stationery Design”, “Bag Design”, “Toy Design”, “Daily Necessities Design”, “New Materials Application Design”, “Sustainable Materials Design”, “Smart Materials Design”, “Composite Materials Innovation”.
Visual
Design
“Brand Identity Design”, “Packaging Design”, “Poster Design”, “Book Design”, “Typeface Design”, “Information Visualisation”, “Logo Design”.
New
Media
“UI/UX Design”, “Animation Design”, “Web Design”, “Digital Media Arts”, “Game Interface Design”
Fashion Design
“Fashion Design”, “Accessories Design”, “Fabric Design”, “Jewellery Design”, “Footwear Design”
Interaction Design
“User Experience Design”, “Interface Interaction Design”, “Digital Interactive Devices”, “Smart Product Interaction”
Fine
Arts
“Illustration Design”, “Concept Art”, “Commercial Illustration”, “Comic Design”
Landscape Architecture
“Public Landscape Design”, “Garden Design”, “Urban Planning”, “Street Design”
Concept Design
“Spatial Concept Design”, “Exhibition Design”, “Installation Art Design”, “Themed Space Design”
Environmental Design
“Interior Design”, “Commercial Space Design”, “Public Space Design”, “Showroom Design”, “Lighting Design”
Art
Creation
“Calligraphy”, “Oil Painting”, “Watercolour”, “Gouache”, “Sketching”, “Ceramic Art”, “Sculpture”, “Woodcut Prints”, “Etching”, “Lacquer Art”, “Paper Cutting”, “Installation Art”, “Traditional Pattern Design”, “Mural”, “Paper Sculpture”, “Wall Decoration Design”, “Lacquerware”, “Art and Technology”
Generative Artificial Intelligence (AIGC)
“AI-Generated Visual Art”, “AI-Generated Video and Animation”, “AI-Generated Music and Sound Design”.
2025 G CORSS
Awards
Arrangement
ULTIMATE LEVEL
– GCROSS Awar( 15 places with a bonus of 1,000 pounds)
FINALS LEVEL
Thematic Category
- Gold Award (15 winning spots / £600 prize money / Trophy)
- Silver Award (25 winning spots / £400 prize money / Trophy)
- Bronze Award (5% of the spots for winners)
- Honorable Mention (15% of the spots for winners)
Open Category
- Gold Award (10 winning spots)
- Silver Award (10% of the spots for winners)
- Bronze Award (10% of the spots for winners)
- Honorable Mention (15% of the spots for winners)
2025 G CORSS
Planning
2025 G CORSS
Entry Fee
While freeform works require a participation fee of £22/piece
- If you have registered for the competition and wish to get a refund, please contact us via email or phone if you signed up on the official event website.
- If you registered through other channels, please contact the registration provider directly for a refund.
- Refunds can be made before the commencement of the event review.
- Please note that once the review is over, refunds cannot be made, regardless of whether you win a prize or not.
2025 G CROSS
Judges Team
The jury team includes the standing members of the Industrial Design Committee and some members of the co-organizer
G-CROSS
Winning Query
G-CROSS
Start Registration
- +44 20 7420 5200
- info@gcrossaward.me.uk
To register an account, please download the account registration application form, and then send it to the email of the organizing committee. We will open the account permission for you after receiving the email.